Factors of Project Success on Crowdsanding Platforms

Student: Rukevich Evgeniy

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Master)

Year of Graduation: 2018

The purpose of this master's thesis is to identify the success factors of campaigns promoting projects located on crowdfunding platforms. In the first chapter, the main theoretical and methodological foundations of crowdfunding are considered - the concept is defined, the main characteristics and reasons for choosing crowdfunding as a source of project financing are highlighted. The second chapter is devoted to the analysis of the Russian market-crowdfunding market, as well as to the direct investigation of the success factors of campaigns promoting projects on crowdfunding platforms.

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