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A Research of Business Models in E-learning in Russia and Abroad

Student: Marderfeld Dariia

Supervisor: Vyacheslav Zhukov

Faculty: Graduate School of Business

Educational Programme: Electronic Business (Master)

Year of Graduation: 2018

At the moment, there is no business model in the actively developing e-learning market designed for mobile devices. Even if users consume part of the content from the phone, most learning processes still happen on the computer. And the trends of rapid development of mobile technologies underscore need creation new business models or reformation existing ones under a new format, which causes the urgency of this work. The purpose of this work is to study the existing e-learning business models on the market and to form a new one. The tasks of this work are follow: • to review the main business models existing in the e-Learning market in Russia and abroad and the main players using them, and to analyze the possibility of adapting existing business models to the mobile format; • to select the most relevant methods for building a business model and apply them; • to build a new business model As a result, a study will be conducted and a new business model will be proposed for the educational online product.

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