Prospects for Using Neuromarketing Tools in Russian Regions

In this paper, modern tools of neuromarketing, methods of neuromarketing research and their application in Russia are observed. Graduation qualification work consists of an introduction, three chapters, conclusion, a list of used literature and applications. The goal of the work is to evaluate the most suitable for the regional business neuromarketing tools, business areas of their application and the opportunities of the development of the neuromarketing services regional market. The theoretical bases of neuromarketing are studied and examples of their usage are given. The text of the work describes the dynamics of the professional community's interest in the topic of neuromarketing. Also, it reports the existing neuromarketing tools, as well as practices. Also in the work includes a qualitative primary research in the form of in-depth interviews with experts in the field of marketing. The purpose of the interview was to assess the opinion of the professional community on the prospects for using neuromarketing in Russia regions. The survey involves marketers’ interviews from federal and international companies, researchers from marketing departments of several Russian universities, business marketing consultants, as well as marketers and owners of small businesses. In the course of the survey, certain conclusions were drawn regarding the current situation of neuromarketing in Russia and its prospects. The paper analyzed the Russian market of neuromarketing services and compiled a forecast of its development. As a result of the study, recommendations were made for regional marketing agencies that can help agencies to take their niche in the market of neuromarketing services and improve the quality of their traditional marketing services.