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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Aleksey Simonov
Influence of Book Rating on Book Demand
Economics
(Bachelor’s programme)
2018
The book market is developing rapidly. At the same time it becomes more difficult to choose a really valuable copy of the book. There are many ways to choose the best book. But the high price does not always imply good quality. Globalizations, the development of the Internet and online stores have made it possible to find another way to determine the best book. Consumers use online ratings to choose a book. This research was conducted on the data from the bookstore. This research is aimed at identifying the best model to prove the impact of online ratings on sales of printed books. The result of the research showed a positive impact of the online rating on the number of sold books. In the future, it is possible to supplement the work using additional variables or increasing the number of book genres to identify more accurate impact of ratings on the demand for books.

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