Research on Peculiarities of the Innovation Marketing of Chinese Telecommunications Companies Huawei and ZTE

Student: Poroshina Iuliia

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2018

In the theoretical part of the work, the historical and political context and the current state of innovation development of China and Russia in general and in particular in the telecommunications field are analyzed. In the practical part, the results of in-depth interviews with representatives of innovative telecommunications companies (Huawei, ZTE and the Russian leader in the field telecommunications equipment production ELTEX) are presented. Based on the approach of R. Cooper and the additional criteria developed by the author, the experience of developing and introducing innovative products to the market of the largest Chinese telecommunications companies Huawei and ZTE is analyzed and recommendations for further research for Russian companies are developed.

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