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Assessment of Company\'s Marketing Communications Effectiveness Online

Student: Abramova Ekaterina

Supervisor: Ekaterina A. Makarova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2018

Within the framework of the final qualifying work, a study was conducted. The purpose of the study was to identify the criteria for marketing communications that contribute to increasing the efficiency of Russian Internet shops among the Nizhny Novgorod consumers. In the course of the work, the applied marketing tools were analyzed to improve communication between consumers and sellers. As a result of the research, factors that allow improving communication between the seller and the consumer are revealed: price, reviews and delivery. These factors are considered in the analysis of 3 Russian online stores, and recommendations for them have been developed on the basis of the analysis. This study will be necessary for owners of online stores that enter the all-Russian market, because in each region there are users of their factors, with which you can improve efficiency. Having studied this work, the owners of online stores will be able to understand what is necessary for residents of Nizhny Novgorod and Nizhny Novgorod region, and enter this market with their goods.

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