Promoting Professional Services in the Market of Management Consulting

Student: Vlasova Anastasiya

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2018

The aim of this dissertation is to build the right promotion strategy for the company «Vadens Business School». During the analysis of literature, it was revealed that reputation is an important factor for building a marketing strategy. This idea is confirmed by the conducted research. Based on the obtained data, a positioning strategy was generated, as well as an activity for the new value proposition. In the last chapter of my dissertation there is a list of PR-activities which were developed to improve the reputation of the company.

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