Ways to Promote Crowdfunding Companies

The master’s thesis « Promotional methods in crowdfunding campaigns» examines the advent and development of the crowdfunding institution, explores the global trade of crowdfunding, identifies most conducive economical ecosystems, investigates theoretical and practical methods of promotion of crowdfunding company, conducts a study of crowd-campaign promotional instruments and discovers most effective of them, also performs the content-analysis of scientific and publicistic papers produced by experts in crowdfunding sphere. The research is aimed at revealing of what promotional instruments are most effective during promoting the crowdfunding projects, what drivers affect the promotion of crowdfunding project and how the promotion of traditional crowdfunding, crowdlending and crowdinvesting differ. The investigation will help to form the holistic scientific view of the crowdfunding trade functioning and would be basis for further investigations of promotional methods in crowd-campaigns.