Year of Graduation
Activity of Moscow Galleries in the Context of Forming an Audience
Art galleries are becoming more open to cultural diversity, which actively includes visitor experience in the formation of the content and agenda of cultural institutions, which involves high-quality work of cultural institutions with visitors at different levels: from interactive projects to creation of their own communities based on the gallery. This study examines aspects of museum management, as well as changes in the understanding of space, the use of new media and the creation of participatory projects, including those aimed at working with communities are implemented within the framework of the "turn to the visitor". Thus, the purpose of the study is to explore the possibilities of ways to work with visitors as a means of expanding the audience of the gallery. On the material of two galleries-GROUND Khodynka and VPA Solyanka, it is considered how the activities of Moscow galleries are embedded in practices of interaction with visitors.