• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Business Promotion Using Internet Marketing Tools

Student: Panasenko Kirill

Supervisor: Dmitry V. Gergert

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2018

Nowadays the use of Internet marketing tools is gaining immense popularity. Internet is a channel that allows to reach a large number of people through many different ways of online promotion. However, many entrepreneurs stop on certain methods, do not work to increase the efficiency of their use, and do not apply new channels of attracting customers, which directly affects the pace of their development and financial results. This paper describes the activities to increase the effectiveness of the used and to apply new channels for attracting clients to the children development center "Aistenok" through in-depth interview, analysis and work to increase the statistical indicators of the website and advertising campaigns. The result of the conducted activities is an increase of the number of leads from the corporate website. The results obtained have a practical focus for further work with the development of the company's activity on the Internet.

Full text (added May 20, 2018)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses