Evaluating Practices of Moral Loaded Products on the Halal Market in Russia

Student: Tagibov Magomed

Educational Programme: Applied Methods of Social Analysis of Markets (Master)

Year of Graduation: 2018

Study was conducted on how consumers evaluate morally loaded benefits and what problems they face in the evaluation process. The purpose of the work was to identify the mechanism of market evaluation and consumer confidence in the goods, the key consumer characteristics of which are immersed in a moral context, using the example of consumption of Halal products. The main theoretical framework was the concept of L. Karpik special good and the concept of trust. The main method of data collection was conducting in-depth interviews with customers and consumers of Halal products. It was established how the evaluation process takes place, on what it is based, and analyzed the consumer attitudes and their criteria for Halal.

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