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Positioning of a New Medical Center in Perm

Student: Aleksandr Selifanov

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2018

In this paper, the author tries to develop and implement the positioning strategy for private medical center «Clinic «Meditsinskaya sfera» LLC. In order to understand through which attributes the positioning strategy will be expressed for this particular medical center and to understand what factors will help this medical clinic be different from competitors, the author use such marketing tools as competitive analysis, SWOT-analysis and PEST-analysis. Based on the results, the author identifies channels and tools for communication with consumers. As a result, the author developed and partly implement the positioning strategy, which in prospect will help «Clinic «Meditsinskaya sfera» successfully compete in private medical services market of Perm.

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