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  • Social Networks in the Structure of the Active User's Everyday Life : «Turning on», «Turning off» and «Excluding» Online Communication

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anastasiya Barannik
Social Networks in the Structure of the Active User's Everyday Life : «Turning on», «Turning off» and «Excluding» Online Communication
9
2018
In recent years, everyday life is intensively transformed. One of the important channels for the penetration of information technologies are various online services for communication of users - social networking (SNS). SNS simplifies communication between people. But it also complicates the structure of the everyday life of active users who no longer represent their lives without the daily use of SNS.

However, despite the fact that the organization of everyday life for active users is closely related to SNS, some people take breaks in online communication and refuse social networks. The research problem is based on this contradiction: it is, on the one hand, that the use of SNS is an important part of everyday life, and on the other hand, some active users refuse to communicate in SNS.

The aim of the study is to identify the place of network interactions in the structure of the daily routine of the active user. To achieve the goal of the research, it is necessary to answer several research questions: what are the reasons for abandoning social networks? What communicative effects can arise after the rejection of online communication? why do users return to the network after a break? and how do users themselves perceive the place of network interactions in their lives?

The research is built in the logic of a ground theory, using the semi-structured interview method. In total, 12 interviews were conducted with users who consider themselves "active" and have experience of abandoning social networks. An important part of the work is methodological reflection, within the framework of which research limitations and ethical principles are prescribed, and the researcher's reflection at every stage - from the development of the conceptual framework to the interpretation of data.

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