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Analysis of the Practical Application of the Agile in the Retail Industry

Student: Semenova Yulia

Supervisor: Vyacheslav Zhukov

Faculty: Graduate School of Business

Educational Programme: Electronic Business (Master)

Final Grade: 10

Year of Graduation: 2018

In an unstable economy and classical competition, companies (in the Retail industry in particular) faced the need for significant cost optimization and rapid response to change. According to statistics, the successful application of Agile practices allows a three-fold increase in the success of projects relative to the traditional approach (in percentage terms). Thus, the implementation of Agile principles in companies using a project approach to business management is a key factor in acquiring a sustainable competitive advantage. This paper will show the advantages and problems of a flexible approach for Retail companies,will be given the analysis of projects before and after Agile methodology implementation, a survey among Agile experts will be conducted, and the results of the survey will identify the reasons for implementation, the difficulties encountered in the implementation, the benefits of a agile methodology, and the evaluation of the effectiveness of the Agile methodology for the Retail industry.

Full text (added May 20, 2018)

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