Creating an Efficient Model of Project Promotion "Hermitage. VR"

Student: Marina Anastasiia

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

The work includes information and statistic data analysis as well as creation of an efficient model of promotion. The main task of the research is definition of online and offline promotion tools right combination However, there is a serious problem; offline reacts to changes longer than online. It determines the two main purposes of this work. The first is the analysis of the available statistics on this project and identifications of key factors for development an efficient model. The other purpose is special program promotion for this project, which includes using social network and special instruments in offline.

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