Marketing Communication Plan Development for Barda Brand

Currently, marketing communications play a major role in promoting the brand of the territory. The relevance of the topic is due to low awareness of Barda brand, which is due to the fact that there is no systematic communication with the potential consumers of the brand, so it is necessary to increase awareness through the introduction of marketing communications tools. The aim of the work is to develop a marketing communications plan for Barda brand. SWOT-analysis was carried out to identify the strengths and weaknesses, opportunities and threats of the place. Therefore a marketing communication was developed, based on the study of strong factors contributing to the promotion of Barda brand. The study identified the target audience through a survey and interviews with consumers, and identified preferred channels for receiving information for target audience. In addition, a secondary data analysis was conducted to examine the current state of existing marketing communication channels for The Barda brand. Based on the data obtained, a marketing communications plan for the brand of Barda village was developed. The communication plan includes the following promotional tools: social media marketing, newspaper advertising, signage, outdoor advertising and word-of-mouth, guide, promotional products, events. This plan can be used by representatives of the administration of Barda to promote Barda brand.