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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ivan Illarionov
Promotion Program for the Supplementary Education Service
Marketing
(Master’s programme)
2018
This dissertation, carried out in the design of research-project format, explores the potential of the market of additional education in the field of professional orientation in the tutorial support segment. It identifies the main consumer segments and their specific features and develops the detailed business model of the Tutoring centre - the organization of additional education in the school segment of education with developed recommendations on the formation of a strategy for marketing promotion.

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