Promotion Program for the Supplementary Education Service

Student: Illarionov Ivan

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2018

This dissertation, carried out in the design of research-project format, explores the potential of the market of additional education in the field of professional orientation in the tutorial support segment. It identifies the main consumer segments and their specific features and develops the detailed business model of the Tutoring centre - the organization of additional education in the school segment of education with developed recommendations on the formation of a strategy for marketing promotion.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses