Developing a Plan of Marketing Communications

Nowadays marketing communications are the main elements delivering company`s message to its target audience, as it can influence buying decision to a great extent. The relevance of the topic is connected with profit loss as the office is empty in the afternoon and there are no courses. The general purpose of this study is developing a marketing communicational plan for educational creative space for women "Art Academy" in Nizhniy Novgorod that will increase sales by 350 000 rubles by November 2018.. To accomplish it, target audience of the company was determined through a consumer survey, the most influential and strong competitors were outlined with the use of secondary data and current marketing communications were examined. According to obtained data, marketing communicational plan was developed. It aimed to make company get revenue of 350 000 rubles in November.