• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Alsu Safiullina
Development of Tools for Online Stores Consumers' Reviews Analysis
Electronic Business
(Master’s programme)
2018
Nowadays products’ reviews are one of the most significant factors affecting the person's decision to buy. This graduation work is devoted to the topic of customer rating&review analytics from online stores. It considers the role of customer feedback in the promotion of online stores and what opportunities to increase sales, improve the quality of the product and the relationship to the brand is opened by reviews’ analytics. Based on the analysis of modern services for working with reviews, in work was proposed own implementation of a tool for review analytics. Distinctive features of the developed tool in relation to existing solutions are the flexibility, which allows downloading customer reviews from the majority of feedbacks’ sources on the Internet for an unlimited number of products, and a much deeper analytical functionality, which offers its own approaches to analysis and based on the needs of various business functions.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses