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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Egor Lozhkin
Research into the Digital Marketing Tools for Mobile Apps Promotion
Electronic Business
(Master’s programme)
2018
The work is devoted to the research into the digital marketing tools for mobile app promotion. Techniques and tools of digital marketing are considered and classified. The DAGMAR advertising model is described. Appropriate tools are selected for each of its stages. Goals of promotion and corresponding to them tasks of promotion are pointed out; the principles of formulating SMART goals are shown. The indicators of attainability of goals, as well as the main indicator of economic efficiency (ROMI), are defined. A separate chapter describes the results of an experimental study focused on the field of mobile applications, including a survey and description of experimental procedure which allows to compare the effectiveness of digital marketing tools.

This work could be of interest for companies that promote their mobile applications.

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