Year of Graduation
Identifying the Target Audience Using Machine Leaning Methods among Users of Social Networks
This master's thesis is devoted to the topic of identifying the target audience in social networks using the methods of machine learning. The first chapter examines the theoretical basis of this issue, which studies in the analysis of social networks were conducted and how this affected the approaches to analysis today. In the second chapter of the work the choice of the basic mathematical methods and the hardware and technical base for the task of identifying the target audience among users of social networks was made. In the third chapter, an experiment was conducted and approbation of the proposed solution.