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Regional Brand as a Marketing Tool of Parties: a Comparative Analysis
In this paper, a theoretical and practical analysis of the practice of using political parties by regional brands in public policy is carried out. As a theoretical framework, the results of the concept of political marketing are used. As a basis for the practical part of the study, cases of regional brands of the Kamchatka Krai and St. Petersburg, in the 2007 and 2016 State Duma elections, were taken.