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The Research of Involvement of Players in the Video Game Environment Using a Neurophysiological Methods

Student: Georgy Makiev

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Marketing (Master)

Year of Graduation: 2018

This work is devoted to the topic of emotional involvement of players in the video game process through neurophysiological research methods and in particular the EEG method of research. Objective Develop an algorithm for determining the level of involvement in the game process in a video game based on neurophysiological data. Methodology • Recording EEG signal. The EEG signal In total 20 were used according to the system 10-20. Sample. All subjects were without neurological diseases and with normal or corrected to normal vision. The experiment was attended by 17 men • Interviewing (semi-structured) sample of 17 people. Result As a result of the neurophysiological experimental study, a correlate of involvement in the game process was revealed, and in the course of the study Novelty This success opens up new areas for the application of actively developing research methods. This work has become a good structural element for building a group of studies to create a large-scale product to analyze user experience in games. Conclusions and significance The results of experimental research can be used when testing a game product when it is at the development stage. The design of the experiment can be adjusted based on competitive games. The research result is interesting for the scientific community, since on the one hand it supports some earlier studies, and on the other it disproves the stability of some indices.

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