Success Factors of Russian IT Startup Companies

Annotation This paper describes the results of research into the development of new products in the field of technology and technology for start-UPS. The main purpose of the work is to study the problems faced by young companies, as well as to identify the most important aspects in the creation of a product for the Russian market in the field of information technology. For the study of the topic the literature and data from Russian, international research articles and corporate data research are analyzed. Based on the interpretation of the data, the analysis resulted in the formulation of the main problems of start-up companies in the information technology market and their success factors. The study consisted of two stages. The first stage was the study of a new product, startup companies and their features in the field of information technology. The second stage of the study consisted of the primary collection of data on startup companies by questioning their representatives. Keywords: startup, success factors, new product development processes, information technology, commercial product, new product strategy, ideas, idea generation, preliminary preparation of the product idea.