The Study of Consumer Behavior Features on Wellness Products Market

Student: Chikirova Viktoriia

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Year of Graduation: 2018

The trend towards a healthy lifestyle is one of the most popular trends in the world. However, the wellness products market in Russia is at the beginning of its development. Due to the growing popularity of a healthy lifestyle, consumer behavior changes. This research identified the factors that illustrate the choice of goods and services of people who follow healthy lifestyle. The paper draws a conclusion about the prospects and ways to develop the wellness market from a marketing perspective. Moreover, the research constructs recommendations for the promotion of wellness market goods and services in Russia.

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