Personal Brands in Social Networks: Brandbuilding Technologies and Users Perception

Student: Golovkina Iuliia

Educational Programme: Marketing Communications and Advertising in Modern Business (Master)

Year of Graduation: 2018

Problem situation. Despite the global interest in social networks from the scientific society, theoretical, as well as practical, database of the issue is incomplete. The problem of the success of personal brands in social networks remains open. In the world, there are tools for social networks analysis. However, the perception of the most appropriate brands and their messages is not well understood. Accordingly, there is no comprehensive approach for building personal brand through social networks. Theoretical object of research. Personal brands in social networks. Purpose of the study. Studying the features of building personal brands in social networks and users perception, taking into account specific thematic areas.

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