Designing Performance Analysis Platform for a Professional Sports Club

Student: Arkhipova Valeriya

Supervisor: Natalia Dmitrievna Strekalova

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

Within the framework of this research, the features of professional football clubs functioning in Russia were studied, an attempt was made to construct a model of complex performance assessment based on the data on the clubs of the Russian football Premier League and the Football National League, and the absence of a significant relationship between economic indicators and the indicators of sports performance of football clubs was revealed. As a result of the study, recommendations were made to improve the performance indicator: modernization of the functioning environment - the League, as well as a number of measures to increase revenue from the sale of tickets and subscriptions.

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