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Tha Role of Intangibles in After-Crisis Performance of European and Russian Companies

Student: Polina Artamoshina

Supervisor: Elena Shakina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

The aim of this research is to analyze the role of intangibles in the performance of European and Russian companies during the after-crisis period. Using the panel data set of 2600 European and Russian companies observed during the 10-year period from 2004 until 2014, this study shows which intangible resources are critical for after-crisis performance of companies. The results of this study confirm a significant marginal effect of intangible-intensive strategies on the performance of companies during and after the recent global financial and economic crisis. However, the treatment effect of different intangible-intensive strategies is not similar across the changing economic cycles. Keywords: intangibles, crisis, strategy, performance, Russia

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