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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Nataliia Zhuravlova
Special Aspects of Low-Alcohol Beverages' Promotion on Russian Market (by the Example of OOO 'MEDOVARUS')
Marketing Technologies
(Master’s programme)
2018
In a competitive environment, companies have to use various methods of promoting their products. However, according to Russian legislation, advertising of alcoholic beverages is too limited. In this regard, companies have to use a variety of non-standard tools in order to stand out among the products of competitors.

In this diploma examples of promotion of low-alcohol drinks and dynamics of the Russian cider market development were analyzed; the market of low-alcohol drinks in the market of St. Petersburg was monitored and are given recommendations on the improvement of OOO MEDOVARUS promotion.

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