Special Aspects of Low-Alcohol Beverages' Promotion on Russian Market (by the Example of OOO 'MEDOVARUS')

Student: Zhuravlova Nataliia

Supervisor: Elena Korchagina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Year of Graduation: 2018

In a competitive environment, companies have to use various methods of promoting their products. However, according to Russian legislation, advertising of alcoholic beverages is too limited. In this regard, companies have to use a variety of non-standard tools in order to stand out among the products of competitors. In this diploma examples of promotion of low-alcohol drinks and dynamics of the Russian cider market development were analyzed; the market of low-alcohol drinks in the market of St. Petersburg was monitored and are given recommendations on the improvement of OOO MEDOVARUS promotion.

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