• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Implementation Strategy and Franchising Networks: the Case of Altera LLC Models

Student: Alina Mendygalieva

Supervisor: Elena Shakina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

Within the framework of the project work, a strategy for the development of the business broker company Altera Invest was created. To date, the company's managers are interested in further development of the franchise model by selling commercial technologies and business models to clients in the M & A sphere. In this block, a feasibility study for the Altera Invest franchise was developed, as well as an algorithm for the transfer of intellectual resources to the new office. In addition to the franchise block, the market analyzed the purchase and sale market for the ready-made business, and also worked out the algorithms for the work of sales managers of the ready-made business, including recommendations for reducing transaction cycles, training methods in the sphere of negotiations, legal issues and Due Diligence. Key words: Altera Invest, business brokerage, commercial technologies, franchising models

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses