Analysis of Building's Promotion Strategy Mechanisms for Crowdfunding Project throught Social Networks of Runet

Student: Sitnikova Victoria

Supervisor:

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Final Grade: 8

Year of Graduation: 2018

With the development of the Internet and the expansion of opportunities for authors to appeal to the audience, there are new discussions about the author's interaction with users and the promotion of the crowdfunding project. In this paper was considered the problem of absence of marketing competencies of the authors for promotion of crowdfunding projects. As a result there were developed recommendations for the promotion of crowdfunding project in social networks of Runet.

Full text (added May 23, 2018)

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