Strategy for Brand Promotion NWIM RANEPA with Digital-Marketing Tools

Student: Karelina Marina

Supervisor: Oxana Yuldasheva

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Year of Graduation: 2018

The paper considers specific features of the marketing educational services and the activities of educational institutions during the development of digital technologies. The tools of the university's promotion on the Internet are analyzed in detail, such as a website, social networks and contextual advertising, various methods of effective brand promotion within the advertising campaign are considered. On the example of NWIM RANEPA conducted a comprehensive assessment of digital-marketing tools used by the university for promotion on the Internet. The central part of the work is the study of the effectiveness of marketing tools of NWIM RANEPA in work with applicants, as a result of which identified the most and least effective marketing tools. According to the results of the study, the strategy of promoting the Institute was developed for the period from June 2018 to May 2021.

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