Management the Fashion Industry Development as a Fashion Tourism Base in St. Petersburg

Student: Purgina Anastasiya

Supervisor: Lyubov V. Khoreva

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2018

Research is devoted to assessment of fashion-tourism development potential in St. Petersburg to offer ways for development and promotion of fashion tourism on the available base, taking into account the advantages and disadvantages, as well as this potential. The subject of research: St. Petersburg potential for the development and promotion of fashion-tourism in the city. The object of research: fashion-industry as a base for fashion-tourism in Russia in general and St. Petersburg in particular. The aim of the study is to develop a set of recommendations for the promotion of St. Petersburg as a destination of fashion tourism.

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