The Development of an Information and Analytical System for Planning Media Placements in Outdoor Advertising

Student: Bogolyubov Artem

Faculty: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Educational Programme: Applied Mathematics (Bachelor)

Year of Graduation: 2018

The object of the study is to find new ways to increase profits. In the modern world, most IT companies have a large amount of data, monetization of which will allow the company to increase revenues. Telecommunication companies follow modern trends and try to get additional revenue from the geodata. The main objective of the study is the development of an information and analytical system for monetizing the geodata of a telecommunications company. As an example, the possibility of using data to calculate the visibility of billboards is considered. The system was developed using Python and R languages. The implementation uses the Google Maps API and additional Python packages. The test results show the system's operability and its readiness to be introduced into business processes.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses