Year of Graduation
The Development of an Information and Analytical System for Planning Media Placements in Outdoor Advertising
The object of the study is to find new ways to increase profits. In the modern world, most IT companies have a large amount of data, monetization of which will allow the company to increase revenues. Telecommunication companies follow modern trends and try to get additional revenue from the geodata. The main objective of the study is the development of an information and analytical system for monetizing the geodata of a telecommunications company. As an example, the possibility of using data to calculate the visibility of billboards is considered. The system was developed using Python and R languages. The implementation uses the Google Maps API and additional Python packages. The test results show the system's operability and its readiness to be introduced into business processes.