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Development of St. P. Creative Industries Support Strategy in the One-stop-shop Format

Student: Khodinitu Emiliia

Supervisor: Ksenia Kuzmina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2018

The relevance of this work concerns the fact, that there is no clear and unified tool for supporting creative industries in St. Petersburg, as well as in Russia. Moreover, there is no formulate understanding what creative industries include, how to evaluate and control them. In this case it is actual to consider similar international experience, to evaluate the existing prerequisites for creating a mechanism for supporting creative entrepreneurs, to hear the opinion of practicing specialists in this field and to offer a model of “one-stop-shop” format of creative industries support. It might contribute to active growth of the sector, simplified entry of micro and small businesses in this area and to develop a number of social, cultural and economic indicators. In the framework of this research work, it is planned to develop a mechanism for supporting creative entrepreneurs in the format of a "one-stop-shop" for St. Petersburg. Geographical limitation concerns the fact, that at the moment St. Petersburg defines a strategy for the development of creative industries until 2030, there is already a "one-stop-shop" for investors in creative industries, the market of creative clusters and creative spaces is actively growing, large companies that have already successfully implemented projects of creative clusters in other cities (Moscow). However, despite this development and the desire to go forward, a single, understandable and simple mechanism for supporting entrepreneurs in creative industries, which are often tenants in creative spaces and clusters, has not been formed. As a result of this research, a "one-stop-shop" model of support for entrepreneurs in the field of creative industries applicable in St. Petersburg will be developed.

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