• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Sergey Kasymov
Marketing Analysis and Forecasting in the Russian Beer Production Market
Svetun`kov Sergej Gennad`evich
Marketing Technologies
(Master’s programme)
2018
Russian beverage market in Russia in last years was unique example of transformations caused by both influence from macroeconomic environment and focused specifics changes in this market area. Factors of changes crucially changed overall market look that had influence even on such aspect as data sources, no more being actual sources for experts in Russian beverage sector.

There were analyzed data sources reporting volumes of sales/production on Russian beverage market, evaluated actuality and ability to report market situation properly.

Next question and step after evaluation of market volumes was question of further development of beverage sector: there were analyzed actual factors that influence on the market which affects both overall retail sector and beverage sector as part of it.

In this research were completed next objectives:

1) There was created beverage sales volumes model;

2) There were determined most significant factors of influence on the market;

3) There was developed a forecast model that determines the direction of the market development in the medium term.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses