Destination Marketing through Event Activities in Small Towns

The work is aimed at studying the event activity of small cities in the context of event marketing and promotion of destination. The work consists of 3 chapters. The first chapter examines the different approaches to marketing destinations, examines the approaches to the effectiveness of event marketing, as well as the characteristics of small towns regarding their special situation in the context of socio-economic development and the presence of specific problems. In the process of research, 25 small and medium-sized cities of the Leningrad Region were identified and analyzed. The peculiarities of event activity and methods of promoting events to the regional level were revealed. As a research method, a content analysis of the characteristics of events held in small towns of the Leningrad Region was used. As a next step, there are a statistical analysis is performed using the SPSS program, where the degree of influence and correlation of the studied variables is calculated. As a result of the study, conclusions were drawn regarding the characteristics of event activities and the relationship with the marketing of the destination. Key words: small cities, event marketing, destination marketing, SPSS, event activity.