Development of Motivational Programs Supporting Company’s Strategy Implementation

The present paper describes theoretical basis of staff motivation and company strategy, as well as their relationship. These aspects are analyzed in a real company and recommendations are given to improve motivational programs in accordance with the company's strategy. The aim of the work is to develop practical recommendations for improving the company's motivational program in accordance with the organization's strategy.The problem of motivating employees is very relevant at the moment because it is difficult to create an effective motivational system, despite the variety of methods. The goal of the research will be achieved via conducting a qualitative sociological method, particularly semi-structured interviews, and a quantitative method, namely questionnaires. The work offers recommendations for improving the motivational programs supporting the implementation of the strategy in the company. In accordance with the organization’s strategy managers can use the results in the practice of human resources management.