Research of Behavioral Factors Influencing on Sales of Developing Project

Within the framework of developing and implementing an advertising campaign for a product or service, marketing and advertising specialists face many challenges. The main one is the effectiveness of the campaign being implemented. Also important is the effectiveness of further work, namely the implementation of the sales plan and attracting new customers. Often it is difficult for marketing and advertising specialists to predict the results of planned events. To ensure the most attractive result, you need to know your target audience. Namely, to study the needs of the target audience, to generate basic data and to study the behavioral factors directly affecting the company. Over the course of many years of the theory of consumer behavior, researchers and scientists have tried to understand what external factors affect the consciousness of the consumer, and how they affect it. For any successful company it is advantageous for the buyer to come back again and again, and also advise the goods and services of the company to his friends, family members and acquaintances. If a person has a need, and the company can satisfy it qualitatively for the consumer, the buyer remains satisfied and returns to the company. However, it is not easy if the product or service is specific. Real estate is a specific commodity. The apartment most people buy for life, investing in the purchase of a significant amount of money that came for years. From the point of view of consumer behavior, real estate is a purchase for which it is quite difficult to determine a specific model. In this study, it is proposed to use two main marketing tools: the Noriaki Kano method and the multidimensional Abel matrix. Using these tools, you can influence the target audience, including its behavior and needs.