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Development and Validation of Implicit Association Test (IAT) for Propensity to be Engaged in Manipulative Communication

Student: Elena Kovalenko

Supervisor: Alexander Eliseenko

Faculty: Faculty of Social Sciences

Educational Programme: Applied Social Psychology (Master)

Final Grade: 9

Year of Graduation: 2018

In this study we have developed the Implicit Association Test for the propensity to be engaged in manipulative communication and successfully validated it with the help of Machiavellianism scale by Znakov as an explicit instrument and 360° Assessment that we developed based on theoretical review and expert opinions as a measurement of the actual behavior on 98 respondents. Manipulation is a well-studied concept in psychology. However, it is not either conceptualized the same way across different studies, or operationalized correctly. In most cases propensity to be engaged in manipulative communication is measured by self-report questionnaires that are unable to eliminate the problem of Social Desirability. Due to the fact that manipulation is a socially negatively perceived concept, the effect of social desirability might bias the predictive power of measurements. Implicit association test has proven to be the method that can avoid this problem, due to the non-obviousness of task and its way of measuring – chronometry. Our test has demonstrated high predictive power, higher than scale of Machiavellianism and insignificant correlation with explicit measurement. However, further research with experimental design is needed to estimate predictive power more accurate. Keywords: Implicit Association Test, IAT, manipulation, Machiavellianism

Full text (added May 25, 2018)

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