Design the Model for the Placement of Adaptive Advertising at Public Transport Stops

Abstract The object of this senior thesis is is the model for constructing an effective placement for displaying commercials for digital out-of-home advertising. The problems arise with solving the problem of increasing the adaptability of advertising are shown, the possible solutions to these problems are given. A mathematical model of constructing adaptive advertising has beed constructed and an algorithm is proposed for finding an effective schedule for placement out-of-home commercials. A comparison has made between the efficiency of displaying a set of rollers placed "standard" and "effectively" as a confirmation of the validity of the model. In addition, the possible technical solutions for the implementation of this model are described and recommendations are given for choosing how to manage the resulting system. This work consists of a table of contents, an introduction, three chapters, a conclusion, a list of references and an appendix. The total volume of this work is 35 pages without applications.