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  • Automated System of Processing Data from Open Sources for Discovering New Sales Channels and Sales Increase in Retail

Automated System of Processing Data from Open Sources for Discovering New Sales Channels and Sales Increase in Retail

Student: Gerasimenko Mariia

Supervisor: Boris Pozin

Faculty: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Educational Programme: Computer Systems and Networks (Master)

Final Grade: 10

Year of Graduation: 2018

Master's thesis is written on the topic "Automated system for processing data from open sources to support sales processes and increase sales in retail". The sales market is a certain economic space consisting of buyers with similar needs. Effective promotion of goods in well-known sales markets makes it possible to increase sales in each group and in the market as a whole. The object of research is marketing processes in retail. The subject of research is the process of searching new sales market for online store with the stated characteristics. The goal of research is to increase the sales volume of the online store with the stated characteristics. The research consists of three chapters. In the first chapter, the characteristics of the subject area are presented, the problem of the lack of influence on the sales markets from a particular online store is determined, the types of data necessary for analysis, and methods for promoting the goods of the online store are determined. In the second chapter, data sources, methods for their collection and analysis are defined, and the scheme of the automated system is presented. The third chapter describes the implementation of an automated system and the result of its working.

Full text (added May 26, 2018)

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