Developing Laboratory Work for Demand Prognosis a Certain Types of Goods and Services based on Data from Social Networks

Student: Kolbe Alisa

Faculty: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Educational Programme: Computer Systems and Networks (Master)

Year of Graduation: 2018

This paper is directed on “Developing Laboratory Work for Demand Prognosis a Certain Types of Goods and Services based on Data from Social Networks”. The objective of the laboratory work is to master a tool for a bid data analysis – IBM Watson Content Analytics – to solve a specific marketing problem of demand forecasting. This work is relevant for those who want to solve marketing planning problem using big data technologies excluding programming. The studied ob-ject is social networks users. The subject of the study is an approach to fore-cast the demand on products. The main objective of research is to develop the methodological guide-lines on demand forecasting using reliable data from the web. This paper is divided into three parts. The first chapter consists of basic concepts of marketing problem in targeting the audience. The second one de-scribes the system’s architecture of collecting and analyzing data. The last chapter shows the practical use of IBM Watson Content Analytics. The results are reported in in narrow text, table and graphical views and presented in the form of instructions. The initial data for the laboratory work is prepared and shared for practical use. The text of the laboratory work is placed in Appendix 2. Key words: laboratory work, target audience, data analysis, social net-works, IBM Watson Content Analytics

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses