Strategies of Using Instagram as a Platform for Business

Student: Zemlyakova Anastasiia

Educational Programme: Sociology (Bachelor)

Year of Graduation: 2018

This paper is devoted to the definition of strategies for doing business on Instagram among entrepreneurs. Structurally, the final qualification paper consists of six sections: a reference, 3 main chapters, conclusion and annexes. The primary goal of the study is to point out the character traits in business communication between entrepreneurs and their clients among submitting different services and goods on Instagram. During the analysis of the interview it was revealed that Instagram really attracts more entrepreneurs for doing business, regardless of their previous experience of entrepreneurial activity. This paper showed that the creation of a business account in Instagram for some informants is a way to start a business, for others it is a way of developing a business. It is anticipated that the results of this study can help entrepreneurs work more structurally rather than intuitively.

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