"Innovation" as an Ideologem of the Pro-Government Political Discourse (Using the Materials of the "United Russia" Party and the Movement "All-Russia People's Front" for 2015-2017)

The present study is aimed at a comparative analysis of the ways of functioning of the ideologeme "innovation" as an element of the pro-government discourse of the "United Russia" and the movement "All-Russian People's Front" in the context of the theory of civil society. In the course of the study, 364 texts were analyzed between January 2015 and December 2017. In the methodological aspect, this research is based on the Kantian concept of civil society and the discursive theory of E. Laclau and C. Mouffe. The material of the research is selected using a thematic Internet keywords search; further on the basis of the sample, quantitative content analysis is carried out using the AntConc software to determine the most frequent collocates, after that qualitative content analysis is used for the interpretation of the detected frequencies, the discourse analysis method by E. Laclau and C. Mouffe is aimed at studying the nearest environment of "innovation", and finally comparative analysis. As a result of the research, we came to the conclusion that "All-Russian People's Front" constructs the innovative agenda through the prism of the party "United Russia", but at the same time adapts the content of ideologeme "innovation" to civil society through its immediate environment, placing innovative problems in a critical context. The differences revealed by us testify that "All-Russian People's Front" managed to build subjectness as an institution of civil society.