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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Pavel Guliaev
Value of Virtual Goods and Brands in eSports. The Case of CS:GO
Sociology
(Bachelor’s programme)
2018
Virtual goods in computer games became an important part of multibillion entertainment market. Evaluation of goods and price formation on this market is complex and appellate to various intertwined social devices, e.g. connected to game lore, artificial scarcity, status and aesthetics. In this work I make an attempt to unravel the role of these devices in price formation following a quantitative socio-economic approach of Rössel and Beckert. Using secondary trade market data from one of the popular eSports discipline CS:GO, I analyze the role of different evaluation devices, looking at status, aesthetic and brand value of cosmetic virtual goods. Results show that the explanation of pricing through the game mechanics factors fits perfectly into the idea of a standard market, while the logic of the sports brands makes the model more complex, forcing us to turn to the comparison of the status market and standard one.

Key words: virtual goods, price formation, economic sociology, brands, eSports, CS:GO

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