Year of Graduation
Developing of a Competitive Strategy for Oil Refining Company that Enters a New Lubricant Market
Despite the fact that with the development of technologies, oil and oil products have gradually been replaced by goods from alternative sources of raw materials, many companies operating in the petrochemical industry are currently developing rapidly in technological and geographic terms. The aim of the work is to propose strategic recommendations for the development of a competitive strategy for the company "Bravoil", based in the United Arab Emirates when entering the new (Russian) market of fuels and lubricants. The problem is that the use of standard methods and principles of building a competitive strategy is not always rational, since they do not take into account the specific features of a particular market. The paper will review the main theoretical aspects of strategic management, analyze the external environment for the oil refining company, and conduct a detailed analysis of the company Bravoil.