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Educational Programme
Final Grade
Year of Graduation
Valeriia Ledeneva
The Strategy of a New Product Launch on the Case of Blockchain-Startups
(Bachelor’s programme)
The theme of research: "The strategy of developing and launching a new product in the market with the example of Blockchain-Startups". The volume of the thesis is 69 pages, which include 3 chapters. When writing the work, 32 sources were used.

Key words: New product, Startup, Blockchain-Startup, ICO, Investments, Strategy.

The object of the study when writing the work, were small innovative organizations called Blockchain-Startups. The subject of the research work has become methods and tools of strategic management since the launch of an innovative product in the industry's blockchain.

The thesis includes an introduction, three chapters with conclusions on each block and a conclusion.

The introduction reveals the relevance of the study, sets the goal and objectives of the study, identifies the object and subject of scientific research, and describes the scientific, practical significance and a short work plan.

The first chapter reveals the theoretical foundations of the strategy for developing and launching startups for various markets. In this part, a theoretical analysis of strategies for the development of a new product, a classic and a Blockchain-Startup will be conducted.

In the second chapter, a general description of Blockchain-Startups is introduced and an empirical study of strategies for developing and promoting Blockchain-Startups is conducted through expert interviews.

In the third chapter, practical recommendations for young blockchain entrepreneurs are formulated, as well as the main prospects for the development of the technology of blockchain and cryptocurrency.

The conclusion is devoted to the main aspects of the results on theoretical analysis and empirical research.

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