Direct Marketing of a Non-Profit Organization on the Example of Charity Funds Promotion

Student: Rulevskaya Alina

Supervisor: Yana Katkova

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

The general purpose of this research paper will analyze the factors that influence the promotion of NGOs, as example on charitable funds, and on the basis of the results of the development of a marketing plan for the development of charitable foundations in Russia by promoting through direct marketing. To cover a large number of respondents, an empirical method of online survey and interview were chosen, as well as secondary data analysis for a more in-depth study of the problem. Thus, these methods will help to answer on questions such as what hinders the development of charity in Russia.

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