Loyalty Programs on the E-Travel Market

Student: Khallum Diana

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

The investigation is intended to scrutiny of the issue concerning development recommendations of the loyalty program for the company functioning on the e-travel market in the b2c sector. It was revealed, that at present a loyalty program is one of the marketing tools necessary for forming the consumer loyalty. Each company needs to develop a loyalty program taking into consideration peculiarities of the market, consumer preferences and other crucial factors. The objective of the research will be achieved via use of a qualitative sociological method and a quantitative method to identify consumer preferences and privileges of the segment investigated. Further research in this area of studies could provide the loyalty program adapted to conditions of the market studied and bearing in mind consumer behavior features that could be used by companies functioning on the Russian e-travel market.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses